To visualize the pain points and frustrations that a real estate investor encounters throughout the current property discovery process, I developed a customer journey map that highlights their actions and emotions across various touch points.
The diagram was foundational to empathize with users and uncover the opportunities to improve their experiences across the entire journey.
The double diamond is a ubiquitous framework to UX design. Likewise, the path of a real estate investor discovering an investment property follows a similar pattern.
Investment criteria often starts off specific and then diverge during the search phase. Qualified listings then converge again during “rapid” analysis to determine if listings meet the minimum return requirements. Qualified properties are then compared, with the best opportunity(s) distilled down for pursuit.
“This property analytics page is super useful,
just took me awhile to find this info.”
- Brad J. (Realtor & Investor)
This MVP prototype is the latest of the ongoing iterations to demonstrate a user flow through the 3-phase investment discovery process of search, analyze, and pursue. The prototype allows the existing user to log in, browse through properties in a specific neighborhood and reach out to the listing agent of a specific property that meets the investment criteria.